Denmark striker Nicklas Bendtner could be facing UEFA action over ambush marketing after revealing a pair of bookmaker-branded underpants.Bendtner revealed the underpants when he scored in the 3-2 defeat to Portugal at Euro 2012.
Bendtner, who got both goals as Denmark came from 2-0 down to level the match before conceding a late winner, revealed branding from bookmaker Paddy Power during celebrations of the equaliser.
The move was part of an orchestrated marking campaign, with the bookmaker issuing a statement congratulating the Arsenal forward.
However, UEFA are unlikely to react with the same enthusiasm as Bendtner's actions would appear to be a clear violation of their rules on ambush marketing.
UEFA regulations ban any advertising on players' kits during the tournament.
Tidak ada komentar:
Posting Komentar