The Hammers were among those to show an interest in the England striker and had lined up a season-long loan deal with a view to a permanent £17m transfer.
But with Carroll opting to remain at Anfield for the time being, Sullivan told the Daily Mirror: "My manager wanted Andy Carroll, so we backed him.
"Andy was the perfect player for him and the style of football we play. We had a deal in place with Liverpool to borrow the player which automatically became a purchase if we stayed up.
"It was a terribly expensive deal with the loan fee and with his wages, which were enormous - too much for a club like ours. But, as the manager really wanted him, we were prepared to pay it.
"But he really wants to stay at Liverpool. He believes that he will get back into the side by his performances - coming off the bench or for the reserves.
"He believes the manager will have to put him back in the side. But it's wrong to discuss what is in his mind. Only he knows that."
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