Bayern Munich have angered their fans after a media stunt in which they claimed to be unveiling a new striker backfired.
The German club announced on their website that “a spectacular name” would be signing for the club, with the unveiling to follow in the afternoon.
The news generated a huge wave of excitement from fans on social networking sites to see which superstar striker had been brought to the Allianz Arena.
Fans were able to watch the unveiling on the club’s Facebook page, but were disappointed when they tuned in.
Bayern Munich’s general manager Christian Nerlinger was shown in the video unveiling the new player’s identity, only for users to see their own Facebook profile picture.
The users then saw their own name appear on the back of a Bayern Munich number 8 shirt.
“Dear fans, you probably already noticed, that we did not sign a new player,” a statement on Bayern Munich’s Facebook page read. “This app is for our fans to show the importance of you for our club.”
Within half an hour of the announcement the Bayern Munich explanation had attracted well over 3,000 comments, almost universally negative.
“Failed PR campaign, very, very weak,” said one commenter, Tim Wiedmann.
“You stupid idiots! I’ve sacrificed my lunch break for a bad joke,” added Bunyamin Divarci. “Those responsible must feel the consequences.”
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